Product design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service.
It covers more than the discipline name - industrial design. Product Designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product management, industrial designer and design engineer. The title name of Industrial designer has in many cases fallen into the category of an art. The role of product designer combines art, science and commerce for tangible non-perishable items. This evolving role has been facilitated by digital tools that allow designers to communicate, visualize and analyze ideas in a way that would have taken greater manpower in the past.